Vendor Selection &
Buyer Intelligence
Building a
Bridge
We are building a bridge between IT vendors and IT buyers. All of our services sit in the middle, helping each side better understand the other.
Our services sit in three specific areas that mirror the flow of a typical customer lifecycle - Before Purchase, Buying, and Post Purchase:
Voice of the Buyer - helping IT vendors understand their FUTURE customers - including Account and Buyer Group Research, Buyer Group Interviews and Panels, and Loss Analysis.
Technology Selection - helping businesses to find and select new enterprise technology - including our Technology Matchmaker Service, 30-Day Selection Process, Rapid RFI, Rapid RFP, and more.
Voice of the Customer - helping to drive continued success post-sale for both parties - including services like Renewal Risk 360, Renewal Mediation, and IT Service Improvement. Or our exciting new service - the 'Stick or Switch Application Review'.
Looking To Find
Technology?
If you know that you need to find and select new technology for your business or department, we help you find a solution quickly:
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Want to inject new ideas and innovation into your business or department? The Technology Innovation Series brings tech vendors, industry influencers, and service providers in a series of presentations.
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Unsure of what technology can help your business or department, try out our Technology Matchmaker Service.
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Do you have a project that needs new technology but you need to run an RFI? Try our Rapid RFI Service or our new 30-day Selection Process.
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Already have your shortlisted options and need to run a vendor selection? Our Rapid RFP Service is with you every step of the way.
For IT vendor sales and marketing teams, our Voice of the Buyer services are all focused on helping them understand their FUTURE buyers or prospect accounts.
The area includes our Account Research for ABM and Growth Marketing, Buyer Group Research, and Voice of the Buyer Interviews and Panels.
All focused on helping the team to understand their future customers like never before - so they can differentiate messaging to the right contacts.
Where our Voice of the Buyer helps IT sales and marketing teams understand their future customers, the Voice of the Customer area post sale - to ensure continued success for both the buyers and sellers.
This area is all about improving service and retaining customers. For example, our Customer Success Check-up is a great way to audit how your most important customers are feeling, and the Renewal Risk 360 and Renewal Mediation, as the names suggest, are focused on retaining key customers
NEW - our RFP Response Training Service comes after multiple vendor sales team requests to understand how they can improve RFP win-rates.
Learn how little changes can make a big difference when taking part in an RFP or RFI process, and what it's like to be on the other side of the fence.
