Technology Matchmakers
For IT &
Business
Leaders
Viewpoint Analysis are the Technology Matchmakers - helping IT buyers and technology vendors find their ideal partners and drive long-term success.
For IT and Business Leaders
For technology buyers in IT and business functions, our services relate to: FIND ➡️ SELECT ➡️ IMPROVE
Find Technology Ideas - helping them understand what's possible before committing to a selection decision
Select Technology - make confident selection decisions quickly, and with low risk
Improve Technology & Services - fix what isn't working, or decide to move on
For Technology
Vendors
For Technology Vendor Sales & Marketing:
For technology vendors, our services relate to:
UNDERSTAND ➡️ ATTRACT ➡️ KEEP
Understand Accounts and Buyers - know who buys, why they buy, and what actually matters
Understand the Market and Sentiment - why you win and lose, what customers think of your brand and product
Vendor Awareness and Content - build awareness and credibility to attract the right buyers
Customer Health and Retention - protect renewals, strengthen relationships, and reduce risk
Looking To Find
Technology?
Looking for technology ideas? Perhaps you are in the early stages of looking for technology ahead of a buying decision. Our 'Find' area has content and services that will be a big help:
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Read our Technology Guides to learn about the different technology vendors and the key service categories. Great for the research phase.
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Want to inject new ideas and innovation into your business or department? The Technology Innovation Series brings tech vendors, industry influencers, and service providers to educate and inform.
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Unsure of what technology can help your business or department, try out our Technology Matchmaker Service. We write up your technology challenge and invite the vendor community to present back how they can help - great for an initial market assessment.
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Wanting to select new technology for an upcoming project? That's where our Rapid RFI, Rapid RFP, or 30-Day Technology Selection come in. We don't do long-winded procurement; we do fast selection, so your project can get started sooner.
Understand
Your
Buyers
For IT vendor sales and marketing teams, we help them understand their buyers and the marketplace.
The area includes our Account Research for ABM and Growth Marketing, Buyer Group Research, and Voice of the Buyer Interviews and Panels.
All focused on helping the team to understand their future customers like never before - so they can differentiate messaging to the right contacts.
Partnership
Improvement
Where our Technology Matchmaking helps buyers and sellers to find their ideal partners, we are uniquely placed to help assess, repair, and improve existing relationships and this is a core area for Viewpoint Analysis.
For vendors, our Customer Success Check-up is a great way to audit how your most important customers are feeling.
For customers who are struggling with an existing technology or relationship, our IT Service Improvement service or our Stick or Switch Review are designed to either fix the issue, or look at alternative options.
When all else fails and relationships are under significant strain, we offer Mediation Services and offer an independent viewpoint to find common ground.
RFP Response
Training
NEW - our RFP Response Training Service comes after multiple vendor sales team requests to understand how they can improve RFP win-rates.
Learn how little changes can make a big difference when taking part in an RFP or RFI process, and what it's like to be on the other side of the fence.
