Buyer Group
Panel
The Voice of the Buyer Panel - also known as the Buyer Group Panel, is a curated group of IT executives hand-picked for the specific vendor requirement. An opportunity to gain real-time, unfiltered feedback about any subject that the marketing and sales team might want to know about.
Where else can you pose challenging questions to the people that matter - your buyer group roles?
Delivered remotely, the panel consists of 4 to 6 participants and has an agenda built by the vendor team. The agenda might be to simply learn more about the buyer community and what matters to them, introduce a new product, or test feedback. Everything and anything is possible.
Built for
You
The Panel is built entirely for the vendor and the challenge they wish to pose. It generally lasts 60 to 90 minutes, and the attendees are invited from a curated list of panel members who span industries and roles.
The agenda and purpose are shared with the attendees ahead of the event so that they understand the topics to be discussed and can plan ahead.
IIt works well for various use cases but is popular for simply getting to know a particular role or buyer group. What makes them tick? What do they care about? Do they know of your brand? Do they need something that you sell? How do they like to be communicated with? What do they read? Which events do they attend?...and lots more.
Buyer Group
Research
How well do you understand your product's buyer group? Which roles do you need to target with marketing messages? Are you single-threaded or do you have a communications plan that covers all the key buying team and peripheral influencers?
Our Buyer Group Research service is a super-fast packaged service that uncovers all your buying group - who they are, what they care about, how they work - and so much more.
