Buyer Group
Research
Our Buyer Group Research is designed to help the marketing and sales team understand the buyer group for their specific product or service. Once they know this - they can research their target accounts and find the right contacts. It's the foundation needed before any selling or marketing plans can be established. It also changes over time and needs to be regularly revisited.
Viewpoint Analysis combines several techniques to confirm the buyer group. Our interview approach is at the heart of the research - we speak to customers, product management, sales, and marketing staff across the business and the wider sector to gain a full and definitive buyer group. We then write this up in a comprehensive report that is easy to understand, but full of detail.
Report
Output
The Buyer Group Research is presented in a comprehensive report covering several key important topics to the marketing team. They include:
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Job Roles - what they do, who they report to, and what they care about.
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Messaging - our suggested approach to messaging and content delivery.
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Behaviours - how do they like to be communicated with? Where do they hang out?
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Group Dynamics - are they approvers or decision makers, or are they key influencers or something else?
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And so much more - our research is bespoke to each client so it covers the areas that you really care about.
Customer
Testimonial
We produce account research and profiling for a variety of technology companies across the globe. One example is Nexthink, the Swiss-based Digital Employee Experience vendor.
"You were a delight to work with. You added value to our program as Sales ‘respected’ the opinions and research of a fellow salesperson and someone that had credibility of working in the SaaS environment. You provided a lot of value add and advice which enhanced our program. You also went over and above when we asked you to. The account plans have been very well received and we are now tweaking them so that BDRs can take on this effort moving forward. What you created has built the foundation for our Targeted Account approach".
Laura Blackie, Director, ABM and Partner Marketing